This Mode – copywriting, messaging, branding, digital: hi tech, b2b, b2c, enterprise, SME and more. Steve Fenton – copywriting & corporate communications

April 6, 2009


Filed under: — thismode @ 9:27 am
Client Project Samples
 donatesomeback logo Website prototyping and copywriting
I worked with insurance portal to develop a functional website prototype for the company’s launch in 2009. This new venture needed to create a working web presence, tied into an insurance quotation engine, with limited capital, in just four weeks.
BT logo Optimised web copy
I wrote optimised copy for tens of BT Global Services business needs pages in a very short timescale. The large volume of source information, restrictive design template, short timescale and somewhat fluid nature of the propositions being sold made this a particularly satisfying challenge to rise to.
  Intranet development – internal sales site
I helped BT’s global sourcing team transform its intranet presence, and significantly improve take-up of its shared services among BT account teams. Working with in-house design and web teams, I deconstructed and rebuilt a complex existing website; created a new design and navigation concept; and optimised and rewrote all page content.
IBM logo Optimised web copy: proposition summaries
I wrote a number of summaries for IBM UK’s public sector industry pages, based on a large volume of source documents, in a very short timescale.
 Retail-Hosting logo Navigation and copywriting
I designed the navigation and wrote all copy for Retail-Hosting, a b2b commerce hosting venture launched in 2007. The site was conceived as a simple online brochure for the company’s services, which would primarily be marketed to SME retail clients of its parent company, Maginus.
 Chestnut Cat Sanctuary logo Content management & SEO
I handle content management and basic SEO functions for Chestnut Cat Sanctuary. Today, nearly three quarters of people adopting cats find their new pets through the website, thanks to substantial improvements in organic search rankings.

Please note: the files on this page reflected the opinions and capabilities of each company at the time of publication, but may not necessarily do so today. They are provided to illustrate This Mode services, and should not be relied on to inform your own decision-making processes. Please contact the companies direct for their latest information.

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