This Mode – copywriting, messaging, branding, digital: hi tech, b2b, b2c, enterprise, SME and more. Steve Fenton – copywriting & corporate communications

November 3, 2009


Filed under: — thismode @ 4:36 pm
BT logo btusbcaption USB direct marketing piece
I provided messaging, writing and editing services for a BT Professional Services direct marketing piece. It combined video interviews with pdf collateral, was presented through a highly branded Flash interface and delivered via a branded USB stick. I worked with an extended team that included CapitalM and Brahm.
  BT Together video Video scripting
I provided scripting services for an inspirational BT video aimed at internal and external audiences. “BT Together” featured in a global roadshow led by the CEO of BTGS, as well as on various BT websites. I worked as part of an extended team that included CapitalM and Park Avenue.
  BT internal video Internal sales videos
I worked on many internal-only videos for BT Global Services. Two separate projects used video to increase engagement between sales and professional services teams, and between account teams and BT’s global sourcing partners. I handled messaging and scripting for all video content.
Promethean logo activate-flash-tutorial1 Multimedia training tools
I scripted videos and designed flash-based training courses for a company-wide process transformation at Promethean. The company completely rebuilt its product management processes: securing buy-in and training the workforce required simple, effective training and promotional materials that could be delivered via the intranet. I storyboarded and created content for a training course that was developed in Flash; built a Moodle training environment; and scripted a number of supporting executive videos.

Please note: the files on this page reflected the opinions and capabilities of each company at the time of publication, but may not necessarily do so today. They are provided to illustrate This Mode services, and should not be relied on to inform your own decision-making processes. Please contact the companies direct for their latest information.

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