This Mode – copywriting, messaging, branding, digital: hi tech, b2b, b2c, enterprise, SME and more. Steve Fenton – copywriting & corporate communications

April 6, 2009

Brochures & case studies

Filed under: — thismode @ 9:05 am

Longer pieces, usually written to a strict template.


BT logo I have produced numerous brochures for BT. These were written to strict layout guidelines and frequently were part of a broader project involving development of web copy, saleskit content and customer presentations.

IBM logo This piece came out of a whitepaper on the same topic, and was written to a strict template: 

Maginus logo I rewrote the entire library of Maginus collateral as part of a long-term company repositioning project:


Case studies

SAP logo I have written and edited many case studies for SAP, both external (for use with customers) and internal (for education and sales support). They were all written to a strict template and wordcount. These are a few examples of customer-facing case studies:

IBM logo These case studies were written to an IBM template, based on site visits and telephone interviews with IBM and its customers. I have also produced many internal-only case studies for IBM, for sales training/sales support purposes. Here are some customer-facing pieces:

Streamserve logo These case studies were designed to illustrate the benefits of specific Streamserve capabilities to the SAP installed base:

Maginus logo I produced a large number of case studies for Maginus as part of a long-term company repositioning project, including:

Please note: the documents on this page reflected the opinions and capabilities of each company at the time of publication, but may not necessarily do so today. They are provided to illustrate This Mode services, and should not be relied on to inform your own decision-making processes. Please contact the companies direct for their latest information.



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