Brochures & case studies

April 6, 2009

Filed under: — thismode @ 9:05 am

Longer pieces, usually written to a strict template.

Brochures

I have produced numerous brochures for BT. These were written to strict layout guidelines and frequently were part of a broader project involving development of web copy, saleskit content and customer presentations.

This piece came out of a whitepaper on the same topic, and was written to a strict template:

IBM BCS Web Accessibility datasheet (pdf)

I rewrote the entire library of Maginus collateral as part of a long-term company repositioning project:

Maginus Storefront brochure (pdf)
Maginus catalogue & mail order brochure (pdf)

Case studies

	I have written and edited many case studies for SAP, both external (for use with customers) and internal (for education and sales support). They were all written to a strict template and wordcount. These are a few examples of customer-facing case studies: Familia Sancela – SAP Netweaver links people, processes (pdf) Osterreichische Post – SAP Netweaver’s flexible platform (pdf) Viega streamlines complaint management with SAP (pdf)
	These case studies were written to an IBM template, based on site visits and telephone interviews with IBM and its customers. I have also produced many internal-only case studies for IBM, for sales training/sales support purposes. Here are some customer-facing pieces: MoD reoccupies Whitehall Head Office with IBM BCS (pdf) B+P Solutions ramps up business with IBM GF (pdf) Rail Safety Standards Board on track with IBM BCS (pdf)
	These case studies were designed to illustrate the benefits of specific Streamserve capabilities to the SAP installed base: Complex document output made simple for Akzo Nobel (pdf) ‘Indispensable link’ enables Copaco to stay ahead of the competition (pdf)
	I produced a large number of case studies for Maginus as part of a long-term company repositioning project, including: Traidcraft chooses Maginus to support business growth (pdf) PC World Business creates long-term customer value (pdf)

Please note: the documents on this page reflected the opinions and capabilities of each company at the time of publication, but may not necessarily do so today. They are provided to illustrate This Mode services, and should not be relied on to inform your own decision-making processes. Please contact the companies direct for their latest information.

This Mode – copywriting, messaging, branding, digital: hi tech, b2b, b2c, enterprise, SME and more. Steve Fenton – copywriting & corporate communications

April 6, 2009