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# Steve Fenton | Content | Copy | Creative | MarCom

Steve Fenton - copywriting & corporate communications

## Sitemaps

- [XML Sitemap](http://www.thismode.com/sitemap.xml): Contains all public & indexable URLs for this website.

## Posts

- [](http://www.thismode.com/2009/11/743/) - Welcome. I help organisations sell products, services, brands and ideas. About me - unique copywriting and corporate communications experience. What I do and why it's different: business-led creative. My clients - b2b, enterprises, hi-tech, services, b2c, non-profit, SMEs and more. Portfolio - web, multimedia, long copy, branding, internal comms... I'm available for short and long-term projects.

## Pages

- [Steve Fenton](http://www.thismode.com/about/steve-fenton/) - I started This Mode in 2003. I've been in b2b and hi-tech communications for about 20 years, in-house, freelance and with agencies. I've worked on web teams, corporate marketing teams and in PR. I've worked with software, hardware and services companies of all shapes and sizes - some of the best-known names in the industry, and clients all over the world.This has given
- [Contact](http://www.thismode.com/contact/) - Get in touch using the form below.
- [What I do](http://www.thismode.com/about/whatido/) - I often work with clients to help them determine just what is required. Sometimes I'm asked to work from existing research, brand and marketing guidelines. Either way, I have a proven ability to deliver business-led creative that gets results. "This Mode goes beyond assimilating your brief, providing research-based analysis and insight which always adds value to
- [About](http://www.thismode.com/about/) - This Mode helps you sell products, services, brands and ideas. This goes far beyond traditional copywriting and content development. It's about analysing the needs of your business and your target audience, and then creating compelling form and content to bring the two together. Everything This Mode does focuses on achieving whatever it is your business needs to achieve - sales, employee engagement, customer awareness, website
- [My clients](http://www.thismode.com/about/clients/) - I've worked with IT and communications companies; charities; non-profits; small, medium and large organisations; b2b and b2c companies; and with marketing consultancies and agencies. "This Mode has been a tremendous help to us in writing well crafted commercial position papers and articles. The feedback from our clients has been extremely positive." David Miller, Managing Director, Changefirst
- [Portfolio](http://www.thismode.com/portfolio/) - Click below to browse a selection of This Mode projects with brief explanations, or download a portfolio that provides an overview of a range of projects (pdf format, 3.7Mb). Web Internal communications Messaging & positioning Whitepapers & articles Brochures & case studies Multimedia
- [Multimedia](http://www.thismode.com/portfolio/multimedia/) - USB direct marketing piece I provided messaging, writing and editing services for a BT Professional Services direct marketing piece. It combined video interviews with pdf collateral, was presented through a highly branded Flash interface and delivered via a branded USB stick. I worked with an extended team that included CapitalM and Brahm. Video scripting I provided
- [Brochures & case studies](http://www.thismode.com/portfolio/brochures/) - Longer pieces, usually written to a strict template. Brochures I have produced numerous brochures for BT. These were written to strict layout guidelines and frequently were part of a broader project involving development of web copy, saleskit content and customer presentations. BT Hosted Contact Centre with Genesys datasheet (pdf) BT Global Infrastructure Services CPE datasheet (pdf) BT Unified
- [Whitepapers & articles](http://www.thismode.com/portfolio/whitepapers/) - I helped Changefirst develop a number of papers that explored its unique approach to change management: Making change your business (pdf) Building organisational resilience in turbulent times (pdf) Change management and project management (pdf) I worked with IBM Business Consulting Services in the UK to create in-depth "Point of View" papers on various topics: Converged communications: a force for business
- [Business change & internal communications](http://www.thismode.com/portfolio/business-change-internal-communications/) - BT Global Services - marketing transformation In 2006, I provided a wide range of internal communications support for a Marketing transformation project at BT Global Services. The project involved the creation of a new shared services Marketing organisation for more than 700 staff worldwide. I provided full-time communications support for the project's leadership for several
- [Messaging & positioning](http://www.thismode.com/portfolio/messaging-positioning/) - BT Professional Services - messaging Throughout 2007 and 2008 I worked with BT Professional Services to create an internal marketing campaign - Stronger Together. It was designed to increase the volume of professional services being introduced to customers through the global BT sales and account management community.My role included research and analysis, creating messaging, and
- [Web](http://www.thismode.com/portfolio/web-multimedia/) - Client Project Samples Website prototyping and copywriting I worked with insurance portal donatesomeback.com to develop a functional website prototype for the company's launch in 2009. This new venture needed to create a working web presence, tied into an insurance quotation engine, with limited capital, in just four weeks. [nggallery id=9] Optimised web copy I wrote optimised copy for

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- [Uncategorized](http://www.thismode.com/category/uncategorized/)