Services
This Mode can help you with many different marketing communications activities - from copywriting for print and digital media, to branding, business change and sales messaging projects.
“This Mode goes beyond assimilating your brief, providing research-based analysis and insight which always adds value to the original goal – transforming marketing communications into a powerful business dialogue.”
Sheila Gibson, Principal, CapitalM Associates
| Communication strategy & execution |
Copywriting & editing |
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Corporate messaging & positioning development
Voice and brand development
Internal & business change communications
Customer, media and partner communications
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Long and short copy
Sales kits, presentations, employee communications, magazines
Intranet & web content
Banner and ad copy
Brochures, data sheets, whitepapers, case studies
Press releases, newsletters, presentations, video scripts…
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| Digital communications |
Research & analysis |
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Copywriting (intranet/extranet/web/multimedia)
Web architecture & navigation
Concepts and storyboards
Taxonomy, SEO and SEM
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Customer and employee surveys
Website analysis
Collateral and messaging analysis
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